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EVOMAID — Hand Wash Packaging Design
Developed the complete packaging design and brand presentation for EVOMAID, a hand-wash foam product positioned around clean, modern technology-driven branding. The project covered brand color exploration, moodboard direction, typography, and final print-ready packaging artwork for both front and back panels.
Key deliverables:
Brand color palette definition (deep blue, black, and neutral grey tones) for consistent visual identity
Moodboard development to establish tone, texture, and product photography direction
Front and back packaging layout, including ingredient information, usage instructions, and manufacturer details (localized in German)
Photorealistic product mockups showing the packaging in real-world bathroom/lifestyle settings
The final design balances a clean, trustworthy aesthetic with strong shelf presence, using a bold blue-and-white system to reflect the brand's modern, tech-forward identity.
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great job
I prefer the vintage approach because it feels more distinctive and has more character. The imperfections and hand-crafted feel make the label feel memorable rather than overly polished.
Is minimalism doing this label a favor, or losing what made it charming? 🤔
Found this while flipping through a Japanese book of vintage canned food labels and decided to give one a rework. Same ham, completely different shelf presence.
Vintage approach: hand painted illustration,...
43 voted
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27 voted
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definitely agree, it's why i chose the same option!
PlanetF1 Rebrand 🏁
PlanetF1 is one of the world’s leading independent Formula One media platforms, established in 1999 and part of the Planet Sport Group. Known for its global audience and trusted race coverage, it delivers breaking news, analysis and live weekend reporting to millions of F1 fans worldwide.
I led the rebrand and wider visual overhaul of the platform. Working closely with key stakeholders, I drove the research and discovery phase before designing and presenting a refreshed identity system built to position PlanetF1 as a modern, digital-first brand for Formula One audiences.
The identity needed to feel fast, precise and unmistakably connected to the sport, while elevating the platform’s presence within an increasingly competitive sports media landscape. It also needed to support high-frequency publishing across news, live coverage and social content.
The final identity introduces a new icon inspired by the Formula One “mini-map”, acting as a directional system to reflect speed, positioning and race tracking. Supported by updated brand guidelines and enhanced motion capabilities, the system creates a more dynamic and consistent visual language across digital and social platforms, strengthening PlanetF1’s presence as the sport moves “On the Grid”.
