New Brand Guidelines delivered. While it may seem trivial, this asset remains a key component of our final deliverables for every project. We offer a recommended guide for the proper use of the brand, with various layout options permitted within the visual language. This ensures the brand can expand over time with a truly functional visual system. We always strive to be as concise as the brand allows, establishing the foundation for its effective use. This empowers the client to make informed decisions and implement each brand element in the ideal scenario with optimal adjustments.

"As concise as the brand allows" is the hard part, because the guidelines that get ignored are almost never the thin ones. Curious whether you pair the PDF with a live component library so the document only has to explain the rules and doesn't also have to enforce them - that split has saved me a lot of pages.

Boho logo & brand identity design

We started with pencil and paper is now a complete brand identity.

Warm. Organic. Full of character.

Just like the spaces BOHO is designed to create.

From rough lines to the final wordmark.

Here’s how it all came together.

What do you think of the final identity?

#brandidentity #logodesign #branding #interiorbranding #visualidentity

The chocolate-and-rust palette gives the identity a grounded warmth, and the progression from wordmark to interior system makes the concept feel complete. The contrast keeps the serif mark distinctive without losing approachability.