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"Hasta el día de hoy, el aroma del té verde caliente junto al dulce incienso del aserrín de madera hace que mi corazón se detenga por un instante, y casi puedo escuchar el lejano ruido de las cigarras que chillaban al ritmo del golpe de martillo de un maestro artesano. Mi nombre es Hana Aoki, pero los que me conocen, me dicen Kinzen."
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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nunu — A Quiet Botanical Skincare World
🌿 Brand and art direction for nunu, a minimal botanical skincare brand built around green oils, soft rituals, clean ingredients, and calm visual storytelling.
great job
design of the day, how do you do this and where did you get inspiration from. 🔥❤️
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
