Some logos try to say everything.

The best ones say just enough.

Tricore was built around a simple visual concept: three connected elements working together as one system.

No unnecessary details. No visual noise.

Just a clean identity designed to be memorable across screens, products, and future brand applications.

A strong logo should still be recognizable when:

• Scaled down • Viewed quickly • Seen from a distance

That's the standard I try to design for.

What's your first impression of this identity?

👇 One word only.

System. The three pieces lock into one mark, and it still reads clean when scaled down.

A self-initiated logo project based on a fictional design brief for Giant.

The brief was for a pre-construction apartment brand offering solar-powered homes, targeting millennials. The identity needed to feel delightful and affordable, with a purple pictorial mark that could also work on vehicles.

For my concept, I wanted to move away from the usual house or building symbols. I explored an animal-inspired mark combined with a hook shape to create something bold, playful, and easy to recognize.

I kept the shapes simple and strong so the mark could work well even when printed on the side of a vehicle.

This was a self-initiated practice project where I explored how to turn a given brief into a visual identity concept.