I’ve been slowly updating all of our project imagery across a new website update and and our internal decks. Logos are only a small fraction of what we do for clients now, but I still love starting there. They often set the tone for the wider identity, the visual language, and the story we’re trying to tell. Also, pretty satisfying seeing some of my favourites all together on one page.

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Everyone wants their brand to look "premium" but almost nobody can define what that actually means. In crowded industries like digital marketing, premium is the absence of noise. Every unnecessary element is removed until what's left earns trust on sight and can be immediately recognized. Designing Nyxora meant understanding that trade-off and building for legacy. The identity needed to feel current enough to compete with the top agencies out there, but grounded enough that a client would hand over a real budget without hesitation. The result is an identity built on purpose, one designed to earn trust before it earns attention. Case study: https://rb.gy/hy6hs1

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