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A self-initiated logo project based on a fictional design brief for Giant.
The brief was for a pre-construction apartment brand offering solar-powered homes, targeting millennials. The identity needed to feel delightful and affordable, with a purple pictorial mark that could also work on vehicles.
For my concept, I wanted to move away from the usual house or building symbols. I explored an animal-inspired mark combined with a hook shape to create something bold, playful, and easy to recognize.
I kept the shapes simple and strong so the mark could work well even when printed on the side of a vehicle.
This was a self-initiated practice project where I explored how to turn a given brief into a visual identity concept.
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Outstanding 😊
“Or similar” leaves a lot to the imagination.
A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.
I kept that message big and direct, with the cars up close and enough pink to make you look twice.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
SURCO | Latin Bar & Restaurant Brand Identity
SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.
I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.
The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.
Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design
Full project:
https://www.behance.net/gallery/255628447/Surco
Beautiful work!