Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
Twenty-five years of credits, finally on a website that looks the part.
Just take a look at what kind of web we create ✨👇
Reflection of the brand history with taste, precision, and premium branding.
Scroll responsibly: https://productionportugal.com 😉🔥
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.
I'm Alia, founder of Slick Prjct , my small brand strategy and design studio based in Brussels. I've been doing this for 10+ years, both in-house and freelancers side.
I've spent the last few years mostly on Upwork, so starting a profile here from zero feels a bit... strange? In a good way :)
So how is it here?
What do you wish someone had told you in your first month?