A world built bead by bead 🌸

JOIA is an artisanal handbag brand where handmade beadwork, color, and self-expression come together. The goal was to give the brand a visual identity that felt as crafted and expressive as the pieces themselves, while bringing a more refined and contemporary feel to the world of artisanal fashion.

The identity grew from the bead itself, turning its circular shape into a flexible graphic language of patterns, color, and geometry. Inspired by nature, art, and the colorful world around it, each collection can explore new combinations of color, scale, shape, and beadwork. .

Different pieces, one visual language

Here’s the full project → Check it out