Two different audiences, two different directions, which one are you into?Two different audiences, two different directions, which one are you into?
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Two different audiences, two different directions, which one are you into?

58 voted

48%

1

64 voted

52%

2

122 votes

Closed

Sahil 's avatar
both are great..
Helen's avatar
Thank you so much! 🔥
Maty's avatar
Version 2 immediately grabs me, that purple is so much more alive. Was the health/wellness angle in version 1 tested with real users, or is this purely a gut call before you commit?
Helen's avatar
The difference in target audience, second is younger, active sport life
Rohan's avatar
The split between the two directions makes the design decision tangible—both routes feel intentional, and the visual contrast makes the choice easy to compare.
Helen's avatar
Yep, agree, changing composition for design direction isn`t enough!
Umar's avatar
Amazing designs 😊
Helen's avatar
Thank you so much! 😊
Blessing's avatar
They’re both amazing!
Helen's avatar
Thank you! 🔥
Nicolette's avatar
i'm a huge fan of 2!
Helen's avatar
Thank you so much! 😊
TRUEFRAME logo
the purple MEET VEYA type pops. I like that one
Helen's avatar
yay! totally agree!🙌
Ocstar's avatar
Both are great, but I’d choose Version 1 is clean and more engaging. 😊
Helen's avatar
Interesting, thank you so much for voting 🔥
Seemak's avatar
2 - Bold and Strong
Helen's avatar
Yep, totally different vibe!
Muhammad Omer's avatar
Option 1 is minimalist, while Option 2 relies on massive typography. UI is somewhat subjective, but from a UX perspective, readability and direct access to case studies matter most.
Helen's avatar
yep, Option 1 is using standard Landing page flow. Opt 2 is more about storytelling and reveling the product gradually.
Pixel One's avatar
Pixel One logo
2 is awesome
Helen's avatar
Thank you so much 😊
Kabir's avatar
Split Creatives logo
I’d go with 2. It feels more focused and intentional, with a stronger visual hierarchy for the audience.
Helen's avatar
yep, agree! 🙌
Agadon's avatar
I agree with the second direction. It breaks away from traditional health tech branding and speaks directly to a more active, modern demographic.
Ngozichukwuka Julie's avatar
Lovely designs. I believe it depends on the direction intended. 💚
Daxesh's avatar
both are amazing, love for 1 more
Tan's avatar
Option 1 is better in this case IMO, healthy is a bit too important to be as playful as opt 2. Great job Helen!! 😍
Bernice's avatar
Both look good!
Yaroslav's avatar
Looks great!
Reda's avatar
Tbf the first one is probably the better decision, but goddamn I loove the second one.
Baishali's avatar
I vote for 2 because it's so bold and beautiful. and 1 is clean and professional.
Afnan 's avatar
1st one got my vote
Rafee 's avatar
Going with 1. For a health product the warmth in the photography and the softer palette do more to earn trust than the bold sport energy of 2, even though 2 is the more striking layout on its own.
Tabish's avatar
Both are strong but direction 2 hits differently. That bold typography with the dark background just pulls you in right away.
Muhammad's avatar
The minimal direction on the left hits different! Both concepts are executed so well Helen.
Fredrick's avatar
Love your design
Vijay's avatar
Definitely leaning towards design that is more expressive nowadays.
Mark's avatar
Version 1 sells the outcome (you, mid-motion, winning) while version 2 sells the relationship (someone listening to you). For a health brand, that second promise is probably the harder sell to make credible, and the calmer layout is doing real work toward it.
Sahil's avatar
Heloxone Design Studio logo
Outstanding work !
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