:Niebla is a self-initiated brand and menu design project for a Oaxacan mezcalería concept in Brooklyn, New York. The name means fog — a nod to the haze of the highlands where the agave grows and the meditative quality of a long mezcal dinner.

The identity needed to feel rooted in Oaxacan culture without exoticizing it — serious about the spirit, warm toward the guest. The system spans logo, typography, menu design, table collateral, coasters, matchbooks, and takeout packaging, with the sage and terracotta palette carrying through every touchpoint.

The menu is the centerpiece — designed with the same editorial rigor as a publication, because a great menu is one.