HEATD is a heated Pilates and yoga studio in Mableton, Georgia. The name already said it all, so we made one decision from day one: the heat would be the whole brand 🔥
Amazing project and amazing team.
Collab with @gerbzagency
Curious how the terracotta palette got settled here: did the colour come first and the type follow, or the other way round? The heat idea reads as much through the warm tones as through the name itself.
It’s been a minute since my last post here on Contra.
While my main focus usually lives in photo editing and digital design, I was digging through the archive recently and thought it’d be fun to share a couple of branding projects from the past:
Slide 2: Choku Ladies Boutique identity and mockups (2 years ago)
Brand identity isn't my everyday lane, but tackling projects like these taught me a lot about visual consistency across different mediums. I’d love to hear your thoughts or see any feedback from fellow designers. Great to connect with the community again.
Noir Essence is an immersive, high-end e-commerce and brand concept designed for luxury fragrances, blending sensory storytelling with sophisticated digital aesthetics.
Design Highlights:
Dark Mode Luxury Aesthetics:
Engineered a deep, atmospheric dark theme utilizing Obsidian, Rose-Gold, and Gold accents to evoke an exclusive, high-end sensory experience.
Typography & Hierarchy: Paired sophisticated Elegant Serif display fonts with ultra-clean sans-serif body copy for refined readability.
Product Architecture & Mobile Layout: Integrated fluid product showcases ("The collection") with a seamless mobile-responsive interface for optimal user engagement.
Brand Color System: Defined a precise custom color palette (Obsidian, Rose-Gold, Gold, Plum, and Blush) tailored for high-end retail branding.
Tools & Stack:
Figma, Adobe Illustrator, Brand Identity, UI/UX Web Design, E-Commerce Layouts.
The Obsidian, Rose-Gold and Gold palette is such a confident naming of the color system, it already tells you the whole mood. Pairing the elegant serif display with an ultra-clean sans body is exactly the right call for luxury fragrance.