A visual identity built around balance, movement, and simplicity.
For Yoga, I created a minimalist logo system designed to feel calm, recognizable, and timeless — with a symbol that reflects movement and meditation without relying on cliché yoga visuals.
From concept to final presentation, every detail is designed with purpose.
Logo Design • Brand Identity
Designed by Umer Farooq — Branding by Umer
Need a logo that feels distinctive and built for your brand?
DM me or email brandingbyumer@gmail.com
Meriot personal portfolio Website Homepage showcase
A portfolio website designed to turn personal expertise into a strong digital presence.
The goal was to create a website that communicates experience, personality, expertise, and credibility within the first few seconds.
I focused on:
Clear positioning and personal branding
Strong visual hierarchy
Editorial-style typography
Project-focused storytelling
UX/Product Design service presentation
Testimonials and social proof
Clear CTA for potential clients
Responsive, conversion-focused layouts
The visual direction combines minimal typography, bold imagery, dark/light sections, and subtle interactions to give the portfolio a distinctive personality without making it difficult to navigate.
Two versions of the same Endure logo concept; same aggressive italic letterforms, same racing DNA. One detail changes the entire read.
Which version hits harder? 👇