NICE HUMANS Making automation feel human.

Context Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.

The challenge The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.

The approach Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.

The outcome A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.

Great strategy and sleek execution! The visual hierarchy across web and print is spot on. 👏

Mosaic: Curated Web Design Gallery

Mosaic is an internal Huehaus project: a gallery that features one standout website a day. We built it because we spend a lot of time looking for good references and wanted a place that only showed work we'd actually recommend. Every site is picked by hand.

The site is built in Framer. The layout is a simple grid that stays out of the way, with filters for 18 categories like Agency, Bold Type, Editorial, Minimal, and Dark Mode, so you can get from browsing to a specific reference quickly.

Outcome: Mosaic is live and updated daily. It gives designers a reliable place to find references and gives Huehaus a presence in the design community, while showing what we can build in Framer. It's one of the original 128 sites featured in Framer Gallery.

Amazing work!