What makes a candy brand recognizable across every pack?

For Puffy Bites, I built the identity around rounded lettering, expressive symbols, and a palette of burgundy, purple, yellow, and cream.

The same visual language carries through pouch packaging, smaller wrappers, campaign imagery, and an animated brand showcase.

One design decision that ties it together: the packaging color changes, while the logo placement, product descriptor, and supporting graphics maintain a consistent structure.

I handled the full client project, from logo and visual identity to packaging and campaign applications.

Which colorway would catch your eye first—purple, burgundy, or yellow?

Explore the full Puffy Bites case study. If you’re developing a candy or snack brand, I’m available for branding and packaging projects.

Love it,

Great work

Introducing OpenHaus, a vibrant house music festival, made for anyone and everyone. The visual identity leans into bold, saturated color paired with bold typography and structured, grid-based layouts. It feels colorful and inviting on the surface, but stays grounded by a level of restraint that gives it a more considered feel. The logomark combines a lowercase "h" with a triangle, forming the silhouette of a house, a small, playful nod to the genre and the name itself.

View the full project here:

Great color palette and logo design 🎉🎉