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B2B doesn't have to mean boring.
Quintela is an HR tech platform competing in a space dominated by enterprise giants. They needed a brand identity that felt credible, modern, and human — without losing the professionalism their clients expect.
The result: a clean visual system built for scale, from logo mark to full brand guidelines.
Brand Identity & Visual Systems — this is what I do.
brandidentityb2bbrandingvisualsystemsBrand DesignLogo DesignVisual DesignAdobe IllustratorAdobe Photoshop
The network for creativity
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Related posts
Genesis Hospitality Partners — Luxury Real Estate Brand Identity 🏙️✨
We designed a premium visual identity for Genesis Hospitality Partners 🏢 — a real estate investment brand focused on creating trust, sophistication, and long-term value perception from the very first interaction.
The challenge was to develop a brand system that feels timeless and refined while standing confidently within the highly competitive real estate and hospitality investment space. Through elegant typography, architectural references, and a restrained premium palette, we created an identity that communicates stability, credibility, and ambition.
Special attention was given to:
• a distinctive monogram logo inspired by architectural forms and premium property aesthetics;
• elegant typography designed to balance luxury positioning with corporate professionalism;
• a sophisticated color palette combining warm gold tones with deep neutrals to reinforce exclusivity and trust;
• scalable branding assets optimized for presentations, investment materials, digital platforms, and print applications;
• visual language inspired by modern urban architecture and high-end hospitality developments;
• a timeless identity system built to support long-term brand growth and market recognition.
The result is a refined brand experience that helps communicate confidence, premium positioning, and investment credibility — creating a strong foundation for future growth in the hospitality and real estate sectors.
Looking to create a premium brand identity for your real estate, investment, hospitality, or professional services business? Let's build something memorable together 🤝
BRAYD: The Braided Focus Flame 🔥
BRAYD is an original mascot created for BURN THE TASK, a fictional productivity ritual brand built around focus, completion, and quiet discipline.
Rather than designing a cute candle character, I built a full mascot system around one clear visual behavior: focused time burns into completion. BRAYD is a braided wick core inside a faceted wax body. As a task progresses, the wick burns down, the wax form changes through clear stages, and the final braided strand becomes a checkmark.
The mascot was designed to stay recognizable across every touchpoint, from the custom wordmark and hero poster to the sticker system, focus ritual packaging, burn sequence, and consistency board. Every asset uses the same visual DNA: the same braided wick, the same faceted wax body, the same angular flame, and the same final checkmark.
This project explores how a single mascot can become the face of a fictional productivity world by turning an abstract idea, focus, into a visual ritual.
Character Brief
Name: BRAYD
Role: The Braided Focus Flame
Personality: quiet, intense, disciplined, stubborn, focused, and encouraging without being soft.
BRAYD does not rush you and does not distract you. He simply burns with you until the task is done. His braided wick represents focused effort, his faceted wax body represents pressure and progress, and his final checkmark represents completion earned through attention.
Recraft Project
Explore the full project here:
Applications Included
The BRAYD system includes a custom name logo, hero poster, sticker pack, focus ritual packaging, burn to checkmark sequence, and a final consistency board showing the mascot across multiple moments and touchpoints.
Proof of Consistency
Same wick. Same facets. Same flame. Same final checkmark.
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #DesignChallenge #BrandDesign #ConceptArt #MotionDesign #GraphicDesign #MascotSystem #ProductivityDesign #DigitalArt
Thats clever and well designed.
JUMA
Good habits, no bargaining.
JUMA comes from the Korean ajumma archetype: the auntie who is loud, practical, caring, stubborn, and somehow convinced she is always right.
And like any serious ajumma, she comes with a cart. Nobody knows what is inside, but it probably fixes the problem.
Not a soft wellness mascot. JUMA is the one who sees you skipping breakfast, doomscrolling, avoiding basic tasks, and immediately steps in.
Brush your teeth. Eat something. Drink water. Finish the thing. Go outside.
JUMA lives as both a digital and physical mascot. She can nudge you from an app, sit on your desk as a habit object, show up in your bathroom, or take over a billboard.
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