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JUMA
Good habits, no bargaining.
JUMA comes from the Korean ajumma archetype: the auntie who is loud, practical, caring, stubborn, and somehow convinced she is always right.
And like any serious ajumma, she comes with a cart. Nobody knows what is inside, but it probably fixes the problem.
Not a soft wellness mascot. JUMA is the one who sees you skipping breakfast, doomscrolling, avoiding basic tasks, and immediately steps in.
Brush your teeth. Eat something. Drink water. Finish the thing. Go outside.
JUMA lives as both a digital and physical mascot. She can nudge you from an app, sit on your desk as a habit object, show up in your bathroom, or take over a billboard.
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NOMNOM is a playful green raccoon and digital clutter collector. He feeds on duplicate files, forgotten screenshots, open tabs, old notifications, and messy folders. Curious, mischievous, and always a little hungry, he turns digital cleanup into something satisfying rather than frustrating. His fluffy green fur, dark eye mask, striped tail, and cozy patchwork outfit make him instantly recognizable across every touchpoint.
I built the full mascot system in @recraftai, including the character, campaign visuals, mobile UI, and sticker pack, all designed to keep NOMNOM recognizable across every touchpoint. š
#RecraftChallenge #MascotDesign #BrandDesign
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GILLA ā Geared for the Climb ā°ļø
GILLA is an original mascot created for a fictional cyberfuturism outdoor gear brand ā a llama warrior who treats every trail like a mission and every pack like precious cargo.
Instead of just designing a character, I built a full visual identity system around Gilla: wordmark, color palette, brand poster, sticker sheet, and product mockups across apparel, patches, flags, and collectibles. The goal was for the mascot to stay instantly recognizable across every touchpoint, from a t-shirt print to a parka badge. Mascot and wordmark were generated and refined with Recraft V4.1 Pro Vector, keeping every core asset clean and production-ready from concept to final application.
The cyberfuturism visor-mask and wrist-mounted blaster stand for readiness and precision, while the mustard-gold scarf is a nod to Andean pack-llama heritage, animals that carried cargo across mountain passes long before "outdoor gear" was even an industry. Strong but not loud: tactical without losing warmth.
This project is an exploration of how one mascot, grounded in real material culture instead of generic sci-fi tropes, can carry an entire fictional outdoor brand across illustration, product design, and motion.
š¦ Character Brief
Name: GILLA
Role: Trail guardian & gear-bearer
Personality: Strong, soldier-disciplined, mission-first.
Explore the full project here:
ā¢ Jun 30
SPROUT ā Grow Good Things š±
SPROUT is an original mascot created for a fictional eco-lifestyle brand that encourages people to make small everyday actions countāplanting, recycling, protecting nature, and spreading kindness.
Rather than designing just a cute character, I built an entire visual identity system around Sprout, ensuring the mascot stays instantly recognizable across every touchpoint. From the custom wordmark and color palette to merchandise, packaging, stickers, app icon, environmental storytelling, and animation, every asset was created to feel like part of one cohesive world.
The floating water spirit represents life, growth, and hope, while Sprout's glowing leaf symbolizes that even the smallest act can create lasting change.
This project explores how a single mascot can become the face of an entire fictional brand through consistent design, storytelling, and scalable applications.
š± Character Brief
Name: SPROUT
Role: Guardian of Growth
Personality: Curious, optimistic, adventurous, compassionate, playful, and endlessly encouraging.
Sprout believes every tiny action matters. Whether planting a seed, helping nature, or inspiring someone else, Sprout reminds us that big change always starts small.
Recraft Project
Explore the full project here:
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #3DCharacter #DesignChallenge #BrandDesign #ConceptArt #AIArtist #MotionDesign #GraphicDesign #EcoBrand #DigitalArt
ā¢ Jun 30
Ultra-premium collectible designer mascot brand "SPROUT".
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