What does overthinking actually look like as a letterform? I built a display letterset called OVE...

What does overthinking actually look like as a letterform? I built a display letterset called OVE...What does overthinking actually look like as a letterform? I built a display letterset called OVE...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Agustin Dell Aquila

max

• Sep 3

What does overthinking actually look like as a letterform? I built a display letterset called OVERTHINK where every character looks like it was written in a hurry, crossed out, and written again.

thinking too much never looks clean:

Loops that don't close

Strokes that double back

Letters that can't leave themselves alone What's a feeling you'd turn into a typeface/letterset? and what would it look like?

Nicolette .

• 2d

i wonder what true serenity would look like as a typeface. something makes me imagine a lolling sort of cursive, easy on the edges.

Philipe Bastos

pro

• Sep 1

Da Dina is a Brazilian handmade cookie brand built around warmth, affection, and the feeling of a family recipe.

The visual identity transforms that homemade character into a playful and contemporary brand system. A custom wordmark, warm color palette, and illustrated character give the brand a distinctive personality while keeping it approachable and nostalgic.

The project expands across packaging, delivery materials, and product photography, creating a cohesive visual language around the heart-shaped cookies and the idea behind the brand: “Biscoito de Coração” cookies made from the heart.

Brand Design Illustration Typography Adobe Illustrator Adobe Suite

Mark Barliet

pro

• Sep 2

Heart-shaped cookies for a brand literally named "made from the heart" is the kind of on-the-nose idea that could read as cheesy, but keeping the illustration style loose and the palette warm-not-cute is what keeps it from tipping into greeting-card territory.

BL/S ®

• Sep 1

A brand identity built around restraint — because when the work speaks for itself, the brand shouldn't get in the way.

The design direction leans into neutral colors and clean typography, stripping away anything that could distract from the firm's core offering: exceptional high-end real estate. Every element was chosen to communicate sophistication and clarity — approachable enough to feel human, refined enough to earn trust at the level this firm operates.

A visual identity as considered as the buildings behind it.