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• 2d
Self-initiated AI beauty campaign for NYX
Smushy Matte Lip Balm…. Concept to content suite no studio, no
models booked, no production budget.
The creative direction I landed on: sensory overload meets dessert fantasy. The product smells like strawberry cheesecake so every visual had to feel like that. Dripping gloss. Glossy lips. Real-looking food textures. The line between the product and the dessert had to blur completely.
─── The WORKFLOW ───
Nano Banana 2 → image generation & prompting inside
Higgsfield → image refinement & visual direction
Kittl → motion & video treatment usingÂ
Seedance 2.0 → video animation, smooth
transitions & sensory color blending
Claude → creative strategy & campaign structure
The Result….
14-asset AI beauty campaign suite including
product heroes, editorial lip shots,
model campaign frames & motion reel.
Delivered at a fraction of traditional production cost with zero studio time, zero model booking fees, and zero location costs.
Let's build something.
AI VIsual DesignerPrompt EngineeringClaudeHiggsfield AIKittlcreativeaiflowaivideocreationaivideomarketingAI Video Production
• 2d
Great work
TOP 🙌
• 2d
Thank you so much😊
This looks clean and well thought out. How long did it take you to bring everything together?
• 17h
Thank you, I appreciate that........It was pretty quick once the concept clicked. I spent more time locking in the idea and direction, and from there it flowed. The actual execution took a couple of hours to pull together.
I’ve found when the vision is clear upfront, everything else moves a lot faster.
Very Creative work
Okay, "sensory overload meets dessert fantasy" is the most delicious creative brief I've ever read. The fact that you pulled this off with zero studio, zero models, and zero budget is honestly kind of terrifying for traditional production houses. That motion reel must smell like...
The network for creativity
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