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Curious how much of that negative space arrow was there from the first sketch versus something that only clicked once you built the grid out. Also love that you kept the construction lines visible, most people would've hidden that part.
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Some food brands play it safe. Norii was designed to do the opposite.
Bold red, warm yellow, a wavy wordmark that moves like noodles in a bowl, and a brand voice confident enough to put "the good kind of mess" on a loyalty card. Every touchpoint chopstick sleeves, takeaway bags, hanging signage, and sticker collateral is built to feel like the same world from street level to tabletop.
"Your 8th's on the house." Even the reward mechanic has personality.
This is restaurant branding that works as hard outside the door as it does inside it.
Does this make you want to find the nearest Norii? 👇
Tools: Illustrator · Figma
#FoodBranding #BrandIdentity #PackagingDesign #LogoDesign #RestaurantBranding #ContraFreelance
Impressive Work
I've shared some 375ai work this week already, but there's one part of this project I keep coming back to: watching the same logomark hold up everywhere.
When I was designing it, I was mostly worried about the small stuff, whether the mark would still read as an app icon or a favicon. Then a few months later it's 20 meters wide behind a speaker at an investors conference, and somehow it still feels like the same brand.
The video shows how the mark is built, next to the actual lidar scans the product makes. That's where the dot pattern came from in the first place, so it never felt like decoration to me.
Curious how other designers approach this: do you start from the smallest size a logo has to survive at, or design the big version first and scale down?
Saw this on behance few days ago and can't help but comment here again... You did a great job
🙌 Introducing Vyomaverse. 🚀
Vyomaverse is my own creative agency and design studio, built around the idea of creating brands and digital experiences without limits. From branding and UI/UX to websites and creative direction, this is the space where all my ideas come together.
This project was created as my submission for the Envato × Contra – Human by Design Challenge, combining sketching, AI-assisted exploration, and human creativity to build a complete brand identity.
The website is already live, but it's still a work in progress. I've just completed the hero section, and there's a lot more to build in the coming weeks.
Have a look, and stay tuned—the full experience is coming soon.
A huge thank you to Envato and Contra for this amazing challenge and the opportunity to share my creative process.
#HumanByDesign #Envato #Contra #Vyomaverse #BrandIdentity #CreativeStudio #CreativeAgency #Branding #UIUX #WebDesign #DesignProcess
Excellent execution! The attention to detail really stands out. Wishing you the best of luck in the competition! 🙌
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