A premium branding and UI concept designed for GLOW, a luxury skincare app. Focused on clean, science-backed aesthetic with gold accents to reflect premium beauty. Designed for modern skincare users.
I created Scoopi – a playful & dreamy ice cream brand that smiles back at you!
Concept: The double oo are sparkling eyes with lashes, a cheeky smile with tongue out, and the dot of the i is a mini ice cream cone! The logo itself is happy!
Palette: Sky Blue #A6D9F2, Deep Purple #4B2E7A, Lavender, Waffle Beige & Cream – soft, sweet & super Instagrammable.
Designed in Figma from scratch – logo, cart mockup, flavors chart & packaging.
Scoopi is not just ice cream, it's a moment of joy!
The cone replacing the tittle on the i is the bit that has to carry the whole idea once this shrinks to a cup lid or a scoop tag — the eyes and smile will close up long before it does. Did you draw a reduced mark for those sizes, or does the full wordmark go everywhere?
I designed four concepts for this logo. The client likes one of them, while another is my personal choice. I would love to hear your opinion. Which one do you think works better?