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Scoopi 🍦 – The Happiest Ice Cream Brand!
I created Scoopi – a playful & dreamy ice cream brand that smiles back at you!
Concept: The double oo are sparkling eyes with lashes, a cheeky smile with tongue out, and the dot of the i is a mini ice cream cone! The logo itself is happy!
Palette: Sky Blue #A6D9F2, Deep Purple #4B2E7A, Lavender, Waffle Beige & Cream – soft, sweet & super Instagrammable.
Designed in Figma from scratch – logo, cart mockup, flavors chart & packaging.
Scoopi is not just ice cream, it's a moment of joy!
If you want a design like this, DM me
The cone replacing the tittle on the i is the bit that has to carry the whole idea once this shrinks to a cup lid or a scoop tag — the eyes and smile will close up long before it does. Did you draw a reduced mark for those sizes, or does the full wordmark go everywhere?
Great point, thank you! You're absolutely right - the tittle/cone is designed to be the hero at small sizes. The full wordmark is for the cart and hero applications, but I did build a reduced system: a simplified 'i + cone' icon for cup lids/tags where the eyes/smile would close...
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