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ABYSSAL TIDE is a precision aquaculture and sea farming brand built around a single conceptual tension: the ocean is calm on the surface and operating under forces so immense at depth that they are almost impossible to perceive until they are irreversible.
Great work👌
Welldone, nice work
Great Work.
That's cinematic level pro stuff! 👍
good
great work 👌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New to posting in Contra! Breaking the ice with a Brand Identity Battle ⚔️
A furniture startup, Korven, recently hired us to build their visual world. Their mission? High-end, sculptural wooden furniture (starting with these Noguchi-esque coffee tables) at an attainable price point ($180–$200 USD). They’re launching with coffee tables but have a roadmap to expand into side tables and full architectural wood elements.
The Dilemma:
We’re split on the visual strategy. Bold, geometric and authoritative vs rounded, modern and tactile.
The Question:
When a product looks like a $2,000 sculpture but costs $200, which identity builds more trust?
👇 Vote A or B. If the answer is "Neither," tell us why. Be brutal!
24 voted
51%
23 voted
49%
47 votes
Closed
Great work, and welcome to the community.
Most brands don’t start like this
they launch fast
patch things later
and end up rebuilding everything
this one didn’t
we built it properly from day one
so the brand actually matches
the level they want to operate at
Great work
Your rebrand isn't going to fix your pipeline.
I've sat in the kickoff call where a founder says it out loud: "Our brand doesn't match the product anymore, and I think that's why deals are stalling."
Sometimes it's true. Most of the time, the brand is the one thing they can control when the harder stuff feels stuck.
Here's the test I run before I'll take the project:
If your sales team started saying a sharper version of your positioning tomorrow, would deals move? If yes, you don't need a rebrand. You need a messaging fix and a website that actually reflects it.
A real rebrand is for companies at an inflection point: new category, new buyer, new stage, new product surface area. Not companies with a slow quarter.
The reason most rebrands don't move the needle is that they were never the bottleneck. The brand got blamed for a positioning problem, and six months later the logo is prettier and the pipeline looks the same.
Strategy before aesthetics. Always. Even if it means telling a client they don't need what they came to buy.
I've turned down more "rebrands" in the last 12 months than I've taken. It's the most counterintuitively good thing I do for my pipeline.
Not everyone is willing to turn down work for the greater good of the project as a whole. Love your commitment to integrity 🙌
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