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Taste Test
New to posting in Contra! Breaking the ice with a Brand Identity Battle ⚔️
A furniture startup, Korven, recently hired us to build their visual world. Their mission? High-end, sculptural wooden furniture (starting with these Noguchi-esque coffee tables) at an attainable price point ($180–$200 USD). They’re launching with coffee tables but have a roadmap to expand into side tables and full architectural wood elements.
The Dilemma:
We’re split on the visual strategy. Bold, geometric and authoritative vs rounded, modern and tactile.
The Question:
When a product looks like a $2,000 sculpture but costs $200, which identity builds more trust?
👇 Vote A or B. If the answer is "Neither," tell us why. Be brutal!
24 voted
51%
23 voted
49%
47 votes
Closed
B feels very symmetric!
Right?! It’s all about that balance. Glad you noticed it! 💯
Great work, and welcome to the community.
Thanks, Gideon! 😊 Glad to be here. It took me a bit to decide to post, but Korven felt like the right project to start with. More to come from the studio soon! 🚀
Nice, hope to see more later then.
B feels more ownable. The warmth in that direction gives Korven a personality that furniture brands rarely pull off.
That’s the goal! 🙌 Kept it in B&W so the shapes could do all the heavy lifting without the color bias. What do you think is the strongest element in B that gives it that vibe?
Welcome! Great project :)
Thank you, Aida! Glad you liked it. Looking forward to connecting and seeing more of the community's work. 🙌
You'll find great inspiration here 😊
Great work, and welcome to the community.
Thanks, Asif! Happy to join the community. 🎉
I like A
Thanks, Florencio! A lot of people are leaning toward that 'specialized' look. Do you think that extra authority is key to building trust for a $200 sculptural piece? 🧠
UPDATE: 11:11 split! 🤯
The community is just as divided as we are.
Let's settle it: If you had to put this in your home TODAY, which one builds more trust? A or B? 👇
Nice one!!
Thanks, Narpat!! t’s getting a lot of love... 44 votes already and they’re almost tied. Hard to pick. 🤯
I’d go with B. The layout looks more polished and gives a more reliable vibe overall.
Thank you for the insight, Rasid! 🙌 That polished look was exactly what I was going for with layout B.
Welcome to Contra!
Thanks!! Excited to join the community and see what everyone is building here. 🔥
Weldone Community
it is so minimal!
That's amazing! Let's goo! Looks amazing!
Really interesting concept. Both directions communicate a premium feel, but I like how the typography keeps the brand minimal while still feeling strong. Curious to see which direction wins.
Very Nice
Awesome work
The network for creativity
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