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Your rebrand isn't going to fix your pipeline.
I've sat in the kickoff call where a founder says it out loud: "Our brand doesn't match the product anymore, and I think that's why deals are stalling."
Sometimes it's true. Most of the time, the brand is the one thing they can control when the harder stuff feels stuck.
Here's the test I run before I'll take the project:
If your sales team started saying a sharper version of your positioning tomorrow, would deals move? If yes, you don't need a rebrand. You need a messaging fix and a website that actually reflects it.
A real rebrand is for companies at an inflection point: new category, new buyer, new stage, new product surface area. Not companies with a slow quarter.
The reason most rebrands don't move the needle is that they were never the bottleneck. The brand got blamed for a positioning problem, and six months later the logo is prettier and the pipeline looks the same.
Strategy before aesthetics. Always. Even if it means telling a client they don't need what they came to buy.
I've turned down more "rebrands" in the last 12 months than I've taken. It's the most counterintuitively good thing I do for my pipeline.
Not everyone is willing to turn down work for the greater good of the project as a whole. Love your commitment to integrity 🙌
I try my best
• 1d
Amazing job
Amazing
🙌
Super work
Looks wonderful, feels airy, communicates well! Nice job Daniel!
Great!
I think this is a very good approach,
first it saves you from falling into the loop of constantly try to solve a problem which can't be solved
and also it's a good humane trait to tell people this isn't your problem, So I can't help rather than taking their money and coming up with a solution that ain't useful
Thank you!
Nice work Daniel
You for sure right… Sometimes, rebranding is not the answer to low conversions or sales, it can just be something as little as customer’s reassurance
Amazing
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There's always been a gap between what print designers do and what web designers are allowed to do. It mostly comes down to text. I have been completely obsessed with these beautiful Pretext demos, and have collected some of my favourites.
ICYMI: Pretext is a TypeScript library that measures and lays out text ~500x faster than browser reflow, no DOM involved. For graphic designers it means using text on the web with the same flexibility you get in print.
Have you explored Pretext yet? What are your favourite demos?
• 9h
Nice work
Proud to be part of the launch of Contra Labs 🚀
Together with my partner @Stacy · Heed Collective — was entrusted to shape the brand identity and web design for Contra Labs.
Congratulations to the entire team on this launch — such an important and inspiring step ✨
The question was never "can you make it?"
It's always been "is it worth making?"
@Charlota Blunárová and @Dann Petty nailed this perspective.
Excited to finally share Contra Labs with the world.
Huge shoutout to incredible collaborators @Anna Gudvin · Heed Collective on the branding, @Alex Karpodinis on the site build, and @Mark Vassilevskiy @Michael Ugwuzor + team on the video.
It's live → contralabs.com
contralabs.com
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Omg I was literally just thinking how much I LOVED the branding, I was about to message Contra to say it’s a masterpiece. So so good. Congrats @Anna Gudvin · Heed Collective and the whole team
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