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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Nice work as usual! Those logo marks and colors are going to look absolutely stunning when brought to life across a responsive web layout.
My first read was a "2," but staring longer it splits into two separate quotation-mark-like shapes stacked on each other. Was the ambiguity intentional from the brief, or did it emerge while you were exploring and you decided to keep it?
How do you design a skincare brand inspired by olives… without making it look like olive oil? 🤔 🤌🏼 That's the challenge I'm currently working through!
The hero ingredient naturally brings to mind food, kitchens, and grocery shelves. But this brand belongs in a premium skincare space.
So instead of focusing on the fruit itself, I'm exploring the Mediterranean lifestyle, botanical illustrations, tactile packaging, earthy color palettes, and editorial typography to communicate the ingredient without feeling edible.
This project is still a work in progress, but I thought it would be interesting to share the exploration before the final result.
Curious... if you had to communicate olives without illustrating an olive, where would you start?
I would add a big focus on fonts with a thoughful brand voice, tone & style that describes what the brand is through catchphrases and headlines!
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