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Ghosts | Visual Identity & Motion Design
Although centered around ghosts, the CBS show Ghosts is ultimately a comedy built on contrast. This promotional package balances cinematic visuals with the show’s playful humor, using bold typography, character-driven quotes, and dynamic motion to highlight each ghost’s distinct personality. Through visual storytelling and comedic punchlines, the campaign introduces the ensemble in a way that feels both refined and entertaining.
Role: Art Director, Motion Designer
Team members: Chieh Hsiao, Rylee Peng, Siany Muse
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Wooaah! Finally had the time to make a full case study of this project. I'm so super proud of everything we've built here! 😊✨
This project was super exciting. We had a very simple branding, connected to a complex product, ready to make the step to an enterprise market.
We layed out this concept against AutoRFP to show an enterprise approach. They loved it! ⚡️
Please support the case study by liking it, leaving a comment or just checking it out 👇
I this this is one of the best branding project i have seen today on contra.
Most digital design is built on rigid boundaries, predefined templates, and strict goals. For the launch of LUCERRÁ, we wanted to do something completely different.
Over the last few months, I have been obsessed with an abstract question: What happens when you build a digital experience without a roadmap, letting internal philosophy and raw intuition dictate the final product?
Today, we are officially launching lucerra.co alongside an intimate behind-the-scenes that pulls back the curtain on how we translated a void, a monolith of light, and a 3D ink brush into reality.
This wouldn't have been possible without the incredible team that carried this vision across the finish line.
A heartfelt thanks to the whole LUCERRÁ team for the commitment in this crazy abstract journey and a special thanks to Mooders for an amazing partnership on the beautiful Music Production.
BTS Documentary is now live on official Lucerrá Vimeo & Ytube channels :
https://vimeo.com/1218951518?fl=pl&fe=sh
https://www.youtube.com/watch?v=8Ao6j953gSM
Nice work🔥👏👏
Finally, had time to share some of our latest work and it was very exciting!
Built through an intense, highly collaborative process with the client, we created a bold, playful identity with a distinctive mascot, expressive visual language, and a flexible brand system. The collaboration continues as we bring the identity into the product experience itself.🥳
