Field Notes was designed as a specialty coffee brand built around stories, places, and meaningful

Field Notes was designed as a specialty coffee brand built around stories, places, and meaningfulField Notes was designed as a specialty coffee brand built around stories, places, and meaningful

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Jéssica Leonel

pro

• Jun 19

Field Notes was designed as a specialty coffee brand built around stories, places, and meaningful experiences.

Rather than focusing exclusively on coffee, the brand was positioned as a companion for curious people who value culture, creativity, and intentional living.

Deliverables included:

• Brand positioning • Logo and identity system • Packaging concepts • Social media art direction • Editorial content strategy • Typography and color palette • Instagram visual ecosystem

The resulting identity blends documentary aesthetics, travel inspiration, and premium coffee culture into a cohesive brand experience.

Brand Design Social Media Strategy Adobe Photoshop Canva

Antonio Calvino

• Jun 18

A New York-based founder of a large real estate consulting agency asked me to work on his rebrand. He didn't want the look of a traditional agency. He wanted to convey the aesthetics and exclusivity of an ultra-luxury hotel. His budget was $2,000 for "just a little logo touch-up". But there is a misconception behind requests like this. You don't get premium market positioning with just a simple logo tweak. Visual authority is built on consistency. If a brand looks "expensive" and reliable, it's because every single touchpoint, from the website to the business card, from the pitch deck to the agency's interior design, right down to the scent of the rooms, speaks the exact same language. Taking an elegant logo and slapping it on an amateur website won't make you look like a luxury brand. That’s why when I get these requests, I am brutally honest about the result they will get. We can design a great logo, sure (and I love doing it). But an isolated logo will never justify the premium rates you ask of your clients. To position yourself at the top, you need a complete and cohesive system.

Brand Design Brand Strategy branding

Esther Adewumi

pro

• Jun 19

True

Gopi UI/UX + AI

pro

• Jun 18

A simple logo. A strong identity. A brand built to be remembered. ✨🚀

Visual Design Adobe Illustrator Canva Figma logobranding Visual Arts graphicsdesigner Logo Design

Sahil Undhad

• Jun 18

Nice one!

Chantal Jemmott

pro

• Jun 18

Daima is a conceptual body care brand inspired by lasting care and intentional rituals. The visual identity draws from the reflections of sunlight on water at sunset, using fluid patterns and vibrant colors to create a warm, elevated, and sensorial experience.