Doce Recheio is an artisanal cookie brand created to turn simple moments into sweet little pauses. Its purpose is to offer generous, flavorful products full of personality — an experience that blends affection, playfulness, and the immediate pleasure of biting into a warm cookie.

To express this essence, I developed a vibrant, light, and charismatic visual identity, based on organic shapes, fluid illustrations, and intense colors that translate a sense of joy and the “delicious mess” of a kitchen in action. The visual system was designed to be both versatile and striking, ensuring strong presence at points of sale as well as in on-the-go consumption moments.

The project included the creation of a complete packaging system: takeaway bags for immediate consumption, stickers for individual cookies, boxes for kits, menus, and social media assets. Each piece was designed to reinforce the brand’s sensory appeal and its sense of closeness — highlighting the artisanal touch, light humor, and welcoming visuals that invite consumers to indulge in a small, flavorful break.

The brand strategy was guided by three pillars: • Visual joy: bold colors to create instant impact and enhance memorability. • Affection and proximity: organic forms and playful messages that build emotional connection. • Sensory experience: packaging and applications that emphasize texture, warmth, aroma, and the ritual of enjoying a cookie.

The result is a lively visual universe that expands the personality of Doce Recheio and strengthens its presence at every consumer touchpoint, valuing both aesthetics and the overall brand experience.