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Which direction hits the "quiet luxury" note best? 1, 2, 3, or 4? 👇
Experimenting with a fresh packaging direction for No Nasties—balancing playful energy with a clean, high-end visual feel.
Building a brand that needs to stand out?
I specialize in full brand identity systems, packaging, and visual identity for ambitious startups.
đź“© Send a direct message or hire via profile to start your project.
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What if the whisky-making process became the artwork?
Full Barile identity, campaign and film:
https://contra.com/p/bMNAvgWk-barile-brand-identity-and-launch-campaign
Barrel staves become monumental sculptures. Their curves carry through the collector’s packaging and a 15-second film. Explore four moments from the project here, then discover the complete visual identity and campaign in the case study.
Self-initiated concept for a fictional Brazilian single malt. Creative direction, brand identity and AI-assisted visual development by Mauricio Pontual.
#BrandIdentity #ArtDirection #PackagingDesign #BrandCampaign #AIVideo
The way the barrel curves carry all the way through to the packaging is such a tight through line. Since this was self-initiated, did the sculptural direction come first and the 15 second film get built around it, or were they developed side by side?
MATIZ pt. 2
Matiz is a handmade ceramics brand built around raw texture, natural pigment, and the small imperfections that make something feel truly made by hand.
Matiz creates mugs and bowls designed for slow mornings, and decor for quiet, tactile homes.
View the full project here
The neutral palette and clean layout let the ceramics speak for themselves. Solid work on capturing that tactile vibe.
Just finished exploring the branding direction for ÉLAN NOIR, a premium fragrance brand built around elegance, mystery, and quiet confidence.
The goal wasn’t to make it look “luxury” just for the sake of it.
I focused on creating a visual identity that feels refined, distinctive, and timeless—from the typography and color system to the overall packaging direction.
A brand should feel like something you can recognize before you even read the name.
Curious to see the full story behind the design?
→ Check out the full case study here:Case study here
I’d love to hear what you think of the direction. 🖤
Really nice!