Comprehensive Brand Guideline for RatherBee Laser EngravingComprehensive Brand Guideline for RatherBee Laser Engraving
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Jacqueline's avatar
Jacqueline Osborne
• Jun 6
Here is a brand guideline I put together for a business called RatherBee that specializes in laser engraving.
The guidelines include:
Logo: Detailed but scalable bee paired with Odin Rounded. For this it was okay to loose the detailing when scaling down as the bee could always become become a silhouette and still get the point across.
Colors: Multiple yellows paired with white and black.
Fonts: Finding a great pairing for Odin Rounded with was already the primary font used.
Mood board: Something to focus on more on socials to keep the brand consistent.
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