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Here is a brand guideline I put together for a business called RatherBee that specializes in laser engraving.
The guidelines include:
Logo: Detailed but scalable bee paired with Odin Rounded. For this it was okay to loose the detailing when scaling down as the bee could always become become a silhouette and still get the point across.
Colors: Multiple yellows paired with white and black.
Fonts: Finding a great pairing for Odin Rounded with was already the primary font used.
Mood board: Something to focus on more on socials to keep the brand consistent.
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Progress in Motion.
Great logo it feels it really has an identity 🎉🎉
Rejected logo concepts 2026 - Which one did you like the most?
The C-shaped mark is my pick. The notched outline stays readable even when it gets small. Did the rejections come down to concept, or to how they held up at tiny sizes?
I’m so excited to finally share this one and hear what you all think.
When Team Cook approached me to create their branding and logo, I knew I wanted to really push the concept and build something that felt bold, playful, and instantly recognisable.
What do you think?
P.s. their badges and tags have all my 🫶
