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Concept: Farm-to-cup storytelling, connecting Nescafé with the freshness and authenticity of coffee farming.
Visual: A warm coffee plantation scene with a farmer harvesting coffee cherries creates a natural feel.
Color Palette: Deep greens, warm browns, golden sunlight, and Nescafé red create strong brand association and contrast.
Typography: Bold white typography ensures readability, while the serif headline adds a premium, classic character.
The farmer and coffee plant create depth, while the product is positioned prominently at the bottom-right as the focal point because the hero element is not the product but the process behind it.
CTA/Message: “Start your morning with bold flavour” communicates the product benefit in a simple, memorable way.
Overall Feel: Warm, authentic, earthy, premium, and visually rich—designed to evoke the journey from coffee farm to morning cup.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Hey everyone,
I'm Seth @nickgraphix™, a brand designer focused on building strategic identities and visual systems for growing brands.
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