One thing I’ve noticed after working with different SaaS, AI, and technical startups is how surprisingly similar their branding can become. Different products. Different industries. Different technologies. Yet somehow, the logos often start looking the same: abstract gradients, connected nodes, neural-network-inspired shapes, generic geometric symbols, or the usual “futuristic” aesthetic. And I get why. When you’re building a technical product, it’s easy to rely on visual language that immediately says AI, technology, innovation. But the problem is: when everyone speaks the same visual language, nobody really stands out. A strong tech logo doesn’t necessarily need to look technical. It needs to be recognizable, distinctive, scalable, and connected to the company’s actual identity. That’s something I’ve become much more conscious of when designing for SaaS and AI companies, creating a visual identity that feels like their company, rather than simply another “AI startup.”