Zainab Malik
Your Brand & Marketing Designer!!
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Zainab is ready for their next project!
LOPLIP; Social Media Post Design
Designed a playful and visually engaging social media post series for LOPLIP, a modern lip-care brand. The designs capture the brand’s youthful personality while highlighting the product in a fun, eye-catching way.
The visual direction combines soft strawberry and cream-inspired tones, bold typography, product-focused compositions, and playful graphic elements to create a recognizable social media presence.
The goal was to make each post feel fresh, appealing, and scroll-stopping, while keeping the product at the center of the visual story.
Deliverables: Social media post designs, product-focused visuals, typography, art direction, and branded layouts.
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Cakey Cooc is a playful and contemporary cookie brand concept developed around the idea of making cookies feel fun, expressive, and visually memorable. The project focuses on creating a distinctive brand personality that can connect with a younger, social-media-driven audience while maintaining a polished and commercially appealing look.
The branding explores a complete visual identity for the cookie business, including logo development, typography, color direction, packaging, product presentation, social media visuals, and branded promotional applications. The design language combines playful graphic elements with clean layouts and bold visual treatments to create a recognizable identity that feels modern rather than overly traditional or generic.
The packaging and product presentation were designed to make the cookies the visual hero, using carefully considered compositions, branded boxes, labels, and supporting elements that create a cohesive customer experience. The visual system was also developed with social media in mind, allowing the brand identity to translate naturally into Instagram posts, promotional content, product launches, and campaign visuals.
Overall, the Cakey Cooc project explores how a simple cookie brand can be transformed into a memorable lifestyle-focused food identity through strong art direction, packaging design, visual consistency, and engaging brand storytelling.
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SEKO is a modern pet food brand concept focused on creating a fresh, friendly, and trustworthy identity for everyday pet nutrition. The project explores a complete visual direction for the brand, including logo development, color palette, typography, packaging design, and branded product applications.
The identity is designed to feel approachable and contemporary while communicating quality, care, and reliability. The packaging system translates the brand into clear, memorable pet food products with a strong shelf presence and a cohesive visual language.
This ready-to-use brand concept is available for purchase and can be adapted for pet food, treats, supplements, or other pet-care products.
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Beam is a complete ready-to-use brand transformation concept created for a modern donut and bakery business. The project includes a strategic brand audit, refreshed visual identity, logo direction, brand style, color system, typography, mascot, packaging concepts, and branded applications. Designed as a complete case study, this project is available for purchase and can be adapted for your own bakery, café, food, or lifestyle brand.
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