Crafting Strategic Paid Social Creative for Leading DTC Haircare Brand

Crafting Strategic Paid Social Creative for Leading DTC Haircare BrandCrafting Strategic Paid Social Creative for Leading DTC Haircare Brand

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Alauna Pearson

• May 11

Developed a paid social creative brief for overtone, a ~$15M DTC haircare brand known for its vibrant coloring conditioner line. The brief outlined creative strategy, messaging angles, and ad concepts designed to drive performance across Meta and TikTok. Work included hook development, audience targeting direction, and creative testing recommendations tailored to overtone's bold, color-forward brand identity.

Ad Copywriting UGC Creation Notion Canva Figma Creative Strategist

Anky C.

pro

• May 6

Finally, the Recurva case study is live.

Took a complex idea like recurring revenue and made it feel simple from the first scroll.

Focused on clarity, flow, and removing hesitation.

Would love your thoughts 👇

Check it out

Framer Figma Jitter

Muyideenaliyah Ayomide

• 11h

This is really well executed. The messaging feels clear from the first section and the flow makes the concept easy to understand without overwhelming the user. I also like how the design supports the story instead of distracting from it. Solid work on simplifying a complex offer.

Révolté

pro

• May 6

Remote onboarding was being treated like a checklist problem. The real problem was that new hires had no sense of arrival — no moment where the company said: you're here, and here's what that means. Onbrd needed to be the brand that changed that.

The First Day Has a System