Alauna Pearson
I help DTC brands drop CAC and scale winners faster!
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Partnered with Tide Clean Boost, a product line under Tide, a $5B+ global brand commanding over 30% of the worldwide laundry market, to develop a high-converting UGC ad script for TikTok. Led creative strategy from concept to script, identifying the highest-resonance pain point for Gen Z audiences and building a platform-native narrative designed to stop the scroll and drive action.
The creative strategy was validated through organic content testing. A "Summer Laundry Hack" video built on the same framework generated 2.4M views, 17K likes, and 6,822 new followers, with a 3.9-second average watch time on a 34-second video, a strong signal of sustained viewer interest well past the critical first few seconds.
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Scripts written for Honeydew — a fast-growing 7-figure telehealth acne brand running paid social on Meta and TikTok as a core acquisition channel. Every concept was built around a real barrier to conversion: process anxiety, side-effect fear, treatment fatigue. Each script has a named angle, two hook variants with different emotional entry points, and full A-roll copy ready to brief creators same day.
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Created a viral TikTok video for PacSun, a ~$1B Gen Z fashion brand, that generated 7.5M views and 36K likes. The concept used a POV hook targeting baggy jeans shoppers, tapping directly into a high-intent search behavior trending on TikTok. The video drove 609 new followers from a single post and accumulated over 4,400 hours of total watch time, proof that the creative held attention well beyond the first few seconds.
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Developed a paid social creative brief for overtone, a ~$15M DTC haircare brand known for its vibrant coloring conditioner line. The brief outlined creative strategy, messaging angles, and ad concepts designed to drive performance across Meta and TikTok. Work included hook development, audience targeting direction, and creative testing recommendations tailored to overtone's bold, color-forward brand identity.
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