A/B Testing: Male vs Female Visual Identity Template EngagementA/B Testing: Male vs Female Visual Identity Template Engagement
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Testing two directions for a new template.
Same layout, different audience. One version uses a male-focused visual identity, the other a female-focused one.
Which one feels more engaging to you? 👇
Female-Focused
Male-Focused

35 votes

Ends in 18h

Hina's avatar
pro
• 3h
The font works well for the female one, may be if you can try some other fonts for the male version that can works well.
Amirul's avatar
Personalized design is very rare this day. Thank you for sharing this!
Nicolette's avatar
love the pop of color you included on the photo in the right for male-focused, but i do lean towards the female-focused template more due to the sense of simplicity & refinement. it just feels a touch more feminine to me when given both visuals, but then again, i do think both look nice!
Sharon's avatar
The Female Focused feels more engaging
Victor's avatar
Right on point
Esther 's avatar
Female focus 🧘 😌
Victor's avatar
Female focused
Abi's avatar
pro
• 7h
The female focused because the imagery feels relaxed and laidback, therefore more inviting. The male imagery feels more stiff and less relatable
Fazal's avatar
The female images look more professional.
BrightStudios® logo
this feels like a positioning call more than a visual one. the suited version reads corporate and finance, the editorial version reads creative and fashion, so which is more engaging really comes down to who you're selling the template to. i'd commit to the audience you want...
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