Our March lineup at UnContrad is officially locked in 🤯 A great mix of legends like: @Monserrat Vazquez - Brand & Graphic Designer @Jesse Showalter - Founder of Good Fight Creative Co. @Kuba Gawlik - Designer for AI and Tech @Ridd - Founder of InFlight/Dive/Figma Academy If you’re eager to expand your business, advance your career, and gain insights from the experts, please, don't miss any future interview. If want to support us, Subscribe, Comment, Share. @Daniel G Bright and I are building UnContrad to help you land better clients, ship better work, and build a brand you can’t ignore. P.s: Join our newsletter for recaps and free resources.

Time to lock in on uncontrad

One month after launching my new portfolio, I’m redesigning it. Here’s why.

I published a site I was proud of (1st photo). It was visually striking and leaned into my graphic design roots. I followed good practices, but after reviewing the analytics, the numbers proved my approach wrong.

It was a tough pill to swallow, but it reminded me: evolution happens when your brain does the work, not your ego. My design was loud, fighting for attention instead of showcasing the work. So I started over.

I pivoted to a simpler interface (2nd photo). I stripped heavy graphics, shifted to lighter tones, and focused on UI/UX. The goal was a clear structure, letting my projects speak for themselves.

I’m putting the finishing touches on this minimal version.

Design is an infinite process. We test, we learn, we drop our egos, and we iterate.

Love this mindset.

That transition from “visually proud” → “performance-aware” is where real product thinking begins. Analytics often tell a very different story than aesthetics.

Curious what patterns stood out most.