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Shopify Store Design & Conversion Optimization
Redesigned and optimized a modern Shopify eCommerce store for Just Fishy Thing, with a strong focus on user experience, product discovery, and conversions.
Key improvements included:
• Shopify storefront design and visual refinement
• Conversion-focused homepage structure and CTA placement
• Clear product and collection navigation
• Improved product discovery and shopping flow
• Mobile-responsive and user-friendly layouts
• Trust-building elements to support purchase decisions
• Clean product presentation for better engagement
• Optimized customer journey from landing page to product discovery
Goal: Create a clean, engaging, and easy-to-navigate Shopify experience that helps customers find products faster and supports higher conversion potential.
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Two hero section directions for a client site- same headline, different visual approach. which one lands better?
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More of this over on X, in real time ideas, questions, and the people building cool stuff https://x.com/rightnextstep?s=11
27 voted
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26 voted
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53 votes
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The reason I chose Hero 1 is that the design style feels fresh and modern. I also think the image beneath the hero text complements the message really well, which makes the whole section feel more cohesive. That’s my perspective.
Brilliant Work
Veranda, a luxury residential concept landing page
Veranda is a concept build I created for a fictional luxury residential brand. It is not client work or a real property. The images and hero motion were generated with AI as part of the creative process.
I wanted to explore something that matters when building high-fidelity landing pages: after several rounds of changes, how do you make sure the final page still looks like the design that was approved?
The site is built in Next.js with responsive layouts, self-hosted fonts, GSAP motion and an interactive walkthrough. I also built in a proper QA process around it, not just checking that the page loads and the buttons work.
It compares 12 sections across five screen sizes against approved visual baselines. It flags visual drift, missing baselines and changes that have not been reviewed. I also tested interactions, accessibility, contrast, performance, browser behaviour and reduced-motion states.
The main lesson for me was simple: a page can pass functional tests and still no longer be the page that was agreed.
Building a QA process that flags visual drift against approved baselines is such an underrated skill, most people just eyeball it after changes go in. What first made you start checking for that instead of trusting the build looked right?
