Gitanjali Bhange
WIX & Shopify CRO Specialist | GA4 Expert
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Gitanjali is ready for their next project!
Redesigned and optimized the eCommerce website with a strong focus on UX, conversion optimization, and a smoother shopping journey.
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Shopify Store Design & Conversion Optimization
Redesigned and optimized a modern Shopify eCommerce store for Just Fishy Thing, with a strong focus on user experience, product discovery, and conversions.
Key improvements included:
• Shopify storefront design and visual refinement
• Conversion-focused homepage structure and CTA placement
• Clear product and collection navigation
• Improved product discovery and shopping flow
• Mobile-responsive and user-friendly layouts
• Trust-building elements to support purchase decisions
• Clean product presentation for better engagement
• Optimized customer journey from landing page to product discovery
Goal: Create a clean, engaging, and easy-to-navigate Shopify experience that helps customers find products faster and supports higher conversion potential.
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Wix Website Redesign & UI/UX Optimization – Strathcona Motorcycle Adventures
Redesigned the Wix website for a motorcycle tour and adventure company, creating a modern, professional, and visually engaging experience that reflects the brand’s outdoor and adventure-focused identity.
Key improvements:
• Modern and clean UI design
• Improved UX and website navigation
• Stronger CTAs to encourage tour bookings
• Improved tour and service presentation
• Consistent layouts, spacing, typography, and visual elements
• Optimized pages for a smoother customer journey
Focus: UI/UX Design • Wix Website Redesign • Responsive Design • Conversion-Focused UX • SEO Optimization
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Wix CRO Case Study – Flaggbutikk
Conducted a data-driven CRO and UX review to identify conversion friction across the website.
Key focus areas: CTA optimization, homepage structure, product discovery, mobile UX, and product-page improvements.
Results: Conversion rate improved from 1.4% to 2.2%, with +33% orders and +21% sales.
This case study demonstrates my approach to identifying UX and conversion bottlenecks and turning insights into actionable CRO improvements.
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