Rofella - Brand Expressions

The serif wordmark against that warm, textured paper feels so confident and timeless, and the deep burgundy gives the whole identity real character. Beautifully restrained work, keep going! Did the paper texture come from a real scan or did you build it digitally?

Turning the colors I notice around Lisbon into a series of posters, each inspired by a different photograph.

01 [Blue in Detail] started with the blue Portuguese tiles, exploring their intricate patterns, ceramic tones, and small details.

02 [Color on Repeat] explored the rhythm of blue and yellow tiles, using repetition as the starting point for the design.

I sampled colors from my photographs and used Canva Craft to explore layouts, typography, and graphic elements. Then I refined the designs by hand, adjusting the colors, spacing, and text.