Why Character Consistency Matters in a Children’s Book
One of the biggest problems in children’s book illustration is having a character look different from page to page.
The hairstyle changes.
The clothes change.
The face feels different.
Even the character’s personality can start to disappear.
For a good picture book, children should recognize the same character immediately, whether they are happy, sad, excited, scared, or surprised.
That’s why I develop characters carefully before moving into the full illustrations. I focus on their appearance, expressions, poses, clothing, and small details that make them recognizable throughout the story.
If you're creating a children's book and want characters that feel consistent from the first page to the last, I'd love to help bring your story to life.
Send me your manuscript or book idea and let's talk.
Keywords: Children's Book Illustrator, Character Design, Children's Book Illustration, Character Consistency, Picture Book Illustration, Storybook Illustration, Character Expressions, Kids Book Illustration
Exploring imagination through texture, typography and skincare. ✨
For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.
Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.
These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.
A small study in how texture can become communication. 💧
Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?
Created the complete brand identity for Nerada, a natural tea brand — developing the visual direction and design elements that shape how the brand looks and feels across every touchpoint. The goal was a clean, organic aesthetic that reflects the brand's natural positioning and builds a consistent, recognizable identity.
The mark feels grown rather than drawn, which is exactly right for a natural tea brand. Packaging is where tea brands win or lose. Does the identity change tone across blends, or stay one voice with different colours?
Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...