Can't believe this was already a year ago — finally organized it properly.

This was a full brand identity for a food-focused creative agency, Soul & Pepper, built from scratch. It's since been paused, which might not look like a "success," but it's still one of my favorite projects from last year. So I went a bit deeper on the process and details — hopefully it shows what we built together and keeps it alive, at least on this page. The ending of the case study even got a little personal, because I was so genuinely involved in this one and it meant a lot to me in all kinds of ways. And that's kind of why I wanted to share it.

Check it out 💁‍♀️

Obsesseddddd!

Ayur Gurudev isn’t just another wellness brand; it’s Ayurveda simplified for modern life. From the meditating monk in the logo to the herbal-inspired patterns, every element of this identity speaks of balance, healing, and trust. We designed the full system: packaging, stationery, uniforms, and more, so the brand feels consistent from shelf to scroll. 💬 Got a wellness idea? Let’s design an identity that feels just as holistic. #branding #brandidentity #logodesign #graphicdesign #logodesigner #visualidentity #branddesign #brandingdesigner #designinspiration #designjourney #designerlife #creativebranding #brandingagency #identitydesign #designcommunity #indiandesigners #brandingprocess #awardwinningdesign #brandingproject #sustainabilitydesign #ecofriendlydesign #omeco #omecobags #greenbranding #visualstorytelling #pinaka #pinakacreativestudio #designagency #indiandesignagency #pinakadesignagency

Great work. Love it!