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The challenge theme was “Anything you can imagine. Create something you wish existed but doesn’t.”
That got me thinking about how often we randomly wish a product, brand, or idea existed after having a dream or strange thought.
So I asked Melius to create an AI agent system that takes a dream, surreal idea, or imaginary product and turns it into a real brand.
For this project, I gave it a single prompt:
“A perfume that smells like rainy childhood evenings.”
What blew my mind was that it didn’t just generate random visuals. The agents actually started thinking like a real creative team! Interpreting emotions, building a brand strategy, deciding on art direction, creating packaging, ad campaigns, cinematic posters, commercials, social media assets, and even the overall world around the brand.
The final brand it created was called “Afterrain.” All in an instant!
What makes Melius feel different from normal AI tools is that the workflow feels collaborative and intentional. Instead of just outputting images, the agents behave more like art directors, strategists, filmmakers, and designers working together creatively. Watching the nodes evolve and influence each other honestly felt closer to working with a futuristic creative agency than using a generator.
The craziest part is that all of this is the branding, visuals, campaigns, packaging, posters, and cinematic direction, came from a single prompt.
This project explores the idea:
“What if dreams and impossible ideas could instantly become real brands?”
Try it yourself!🙂
Project Link: https://app.melius.com/projects/c34f166a-dbdd-4008-aea3-fb644a0200f2/canvas/d695e870-4e73-40ad-8439-e5839afd77c9
Social Link: https://x.com/Arjustings/status/2054868056485290045?s=20
A few more assets generated by Melius!
The network for creativity
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YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.
For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.
Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.
This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.
I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.
This is so fun - I love it!
I had the honor of being part of the brand creation back when it was called Valhalla and operated only as an açaí shop. Over time, the business grew and became a well-known burger restaurant in the region.
However, there was an important problem: people had difficulty pronouncing and remembering the old name. To preserve the essence and legacy of Valhalla, Legado Burger was born.
Visually, the changes were also significant. The purple and yellow palette was replaced by black and orange, creating a warmer, more vibrant atmosphere connected to the burger universe. The typography became more rounded, reinforcing the brand’s personality.
In addition, the project gained several custom illustrations and the presence of the mascot Léo, helping strengthen the identity and connection with the audience.
🔥 Full project: https://contra.com/p/F7QsUElk-legado-burger?r=othiagotaos
Great work!
key visual concepts for a mental health app - what do you think?
31 voted
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28 voted
47%
59 votes
Closed
Both are beautiful, but 'Waves' feels slightly more rhythmic and meditative, which fits the mental health space perfectly. Great work!
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