KALM Skin: Brightening Serum is a conceptual CGI commercial created to showcase how skincare prod...KALM Skin: Brightening Serum is a conceptual CGI commercial created to showcase how skincare prod...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
KALM Skin: Brightening Serum is a conceptual CGI commercial created to showcase how skincare products can be presented through visually engaging product storytelling.
The film begins with a clean product reveal before transitioning into a dynamic liquid interaction around the serum bottle, highlighting the product's fluid, lightweight character while creating a strong visual moment.
The visual direction combines soft pink tones, translucent materials, reflective glass, controlled lighting, and fluid simulation to create a polished beauty aesthetic that keeps the skincare product at the center of the composition.
The project was created entirely in 3D, from product modeling and look development to fluid simulation, lighting, animation, rendering, and compositing.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started