Shriroop Patil
Turning products into visual desire
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TORRIDEN: Immersed in Hydration is a conceptual CGI commercial created for Torriden DIVE-IN Hyaluronic Acid Serum.
The film builds a clean, aquatic environment around the product, combining floating water spheres, suspended droplets, reflective surfaces, and soft blue lighting to visually communicate hydration and freshness.
The product gradually becomes the hero as the camera moves from the wider environment into a detailed macro reveal, allowing the packaging and product identity to take center stage.
The visual direction was designed to feel clean, refreshing, modern, and premium, while translating Torriden's hydration-focused positioning into a distinctive CGI campaign concept.
Created entirely in 3D, including product modeling, materials, lighting, water elements, animation, rendering, and compositing.
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LANEIGE: Immersed in Hydration is a conceptual CGI commercial created for the Water Bank skincare range.
The film builds a minimal aquatic environment around the product, using rippling water, dynamic splashes, reflections, and floating product motion to create a visual representation of hydration.
The cool blue palette and soft cinematic lighting reinforce LANEIGE's clean, refreshing identity, while the controlled product movement keeps the packaging at the center of the composition.
Rather than simply presenting the product, the film translates hydration into a visual experience, demonstrating how CGI can turn a skincare benefit into a memorable campaign concept.
Created entirely in 3D, including product modeling, materials, water simulation, animation, lighting, rendering, and compositing.
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The Essence of Renewal is a conceptual CGI skincare commercial created for Karigran’s Essential Peptide Serum.
The film focuses on the relationship between the product and its Mala Oil blend, using a flowing golden oil sequence as the central visual metaphor for nourishment, richness, and renewal.
The warm natural environment, soft botanical shadows, reflective surface, and golden fluid were designed to create an organic yet premium skincare aesthetic, while keeping the serum bottle as the hero throughout the film.
The project demonstrates how CGI can go beyond product presentation to visually communicate a skincare product’s ingredients, benefits, and brand story.
Created entirely in 3D, including product modeling, materials, fluid simulation, lighting, animation, rendering, and compositing.
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Klearin: Silken Hydration is a conceptual CGI skincare commercial created to explore a premium visual direction for a hydration-focused beauty product.
The film uses smooth product animation, soft highlights, controlled reflections, and fluid-inspired motion to communicate a sense of hydration, softness, and luxury while keeping the product at the center of the story.
The visual language was intentionally clean and polished, demonstrating how CGI can transform a skincare product into a high-end campaign asset for social media, digital advertising, and product launches.
Created entirely in 3D, including product modeling, materials, look development, animation, lighting, rendering, and compositing.
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