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LANEIGE: Immersed in Hydration is a conceptual CGI commercial created for the Water Bank skincare range.
The film builds a minimal aquatic environment around the product, using rippling water, dynamic splashes, reflections, and floating product motion to create a visual representation of hydration.
The cool blue palette and soft cinematic lighting reinforce LANEIGE's clean, refreshing identity, while the controlled product movement keeps the packaging at the center of the composition.
Rather than simply presenting the product, the film translates hydration into a visual experience, demonstrating how CGI can turn a skincare benefit into a memorable campaign concept.
Created entirely in 3D, including product modeling, materials, water simulation, animation, lighting, rendering, and compositing.
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