LANEIGE: Immersed in Hydration is a conceptual CGI commercial created for the Water Bank skincare...LANEIGE: Immersed in Hydration is a conceptual CGI commercial created for the Water Bank skincare...
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LANEIGE: Immersed in Hydration is a conceptual CGI commercial created for the Water Bank skincare range.
The film builds a minimal aquatic environment around the product, using rippling water, dynamic splashes, reflections, and floating product motion to create a visual representation of hydration.
The cool blue palette and soft cinematic lighting reinforce LANEIGE's clean, refreshing identity, while the controlled product movement keeps the packaging at the center of the composition.
Rather than simply presenting the product, the film translates hydration into a visual experience, demonstrating how CGI can turn a skincare benefit into a memorable campaign concept.
Created entirely in 3D, including product modeling, materials, water simulation, animation, lighting, rendering, and compositing.
New cover, new visual taste test.
As a visual director, the hardest choice is choosing between your own creations.
Two covers. Two directions. One choice.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.