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DESIGN LOG 02 · Concept Translation
Las ideas rara vez aparecen solas. Generalmente nacen cuando distintas historias empiezan a dialogar entre sí.
El desarrollo conceptual de Memorias corporales surgió al relacionar disciplinas que, a primera vista, parecen distantes: la arquitectura, la danza Butoh, la memoria y la herida.
Aunque en todas ellas apareció una misma idea: las marcas del tiempo no representan únicamente destrucción, sino también transformación.
A partir de esa conexión, la colección comenzó a entender la prenda como una arquitectura sensible, capaz de conservar huellas, tensiones y fragmentos de aquello que alguna vez existió.
Proyecto: Junya Watanabe
Linea: Ruina Sensible
Fase: Concept Translation
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BRAYD: The Braided Focus Flame 🔥
BRAYD is an original mascot created for BURN THE TASK, a fictional productivity ritual brand built around focus, completion, and quiet discipline.
Rather than designing a cute candle character, I built a full mascot system around one clear visual behavior: focused time burns into completion. BRAYD is a braided wick core inside a faceted wax body. As a task progresses, the wick burns down, the wax form changes through clear stages, and the final braided strand becomes a checkmark.
The mascot was designed to stay recognizable across every touchpoint, from the custom wordmark and hero poster to the sticker system, focus ritual packaging, burn sequence, and consistency board. Every asset uses the same visual DNA: the same braided wick, the same faceted wax body, the same angular flame, and the same final checkmark.
This project explores how a single mascot can become the face of a fictional productivity world by turning an abstract idea, focus, into a visual ritual.
Character Brief
Name: BRAYD
Role: The Braided Focus Flame
Personality: quiet, intense, disciplined, stubborn, focused, and encouraging without being soft.
BRAYD does not rush you and does not distract you. He simply burns with you until the task is done. His braided wick represents focused effort, his faceted wax body represents pressure and progress, and his final checkmark represents completion earned through attention.
Recraft Project
Explore the full project here:
Applications Included
The BRAYD system includes a custom name logo, hero poster, sticker pack, focus ritual packaging, burn to checkmark sequence, and a final consistency board showing the mascot across multiple moments and touchpoints.
Proof of Consistency
Same wick. Same facets. Same flame. Same final checkmark.
#RecraftAI #CharacterDesign #MascotDesign #BrandIdentity #CreativeAI #Illustration #DesignChallenge #BrandDesign #ConceptArt #MotionDesign #GraphicDesign #MascotSystem #ProductivityDesign #DigitalArt
FERO - Untamed Energy 🐯
Most energy brands scream at you. FERO doesn't have to.
FERO is a fictional energy bar built on one idea: real energy doesn't need to prove itself. So instead of another hyped-up mascot throwing lightning bolts and shouting about gains, I built the opposite - the chill-est predator alive. A tiger with a permanent half-lidded stare who's already ahead of you and can't be bothered to mention it. The name says everything: "easy, tiger" - too much energy, worn like it's nothing 🔥
Then I built his entire world around him. One character, one attitude, stretched across a complete identity system - every asset unmistakably FERO, from the shelf to the street to the screen.
The character
A soft-matte designer-toy tiger - cute, collectible, and quietly convinced he's the best thing in the room. Cocky but never loud. I pushed him through a full expression range (smug, hyped, unbothered, mid-bite) so he holds his personality in any moment, not just one pose.
The identity
🔥 A custom wordmark hand-built from real tiger fur - orange and black, tactile, alive
🎨 Tiger Orange, Warm Black, Cream - his own coat doing the branding before a single word is read
🧩 A flat-vector system for the small stuff, a rich 3D world for the hero moments, two formats, one tiger
The applications
📦 Packaging - Peanut, Almond & Cranberry. Real fruit, real nuts, zero chill
🖼️ Poster & environmental - FERO in the wild, where he belongs
🏷️ Stickers & merch - the whole personality, ready to stick and wear
🥤 A custom FERO vending machine dropped into a real street
🎬 A full motion ad - one bite, zero to feral. "Some chase energy. You just bite."
The point
Same tiger, every touchpoint - packaging, poster, merch, motion, all speaking one language. That's the whole game: one mascot carrying an entire brand through consistency, attitude, and a world that actually holds together.
🐯 Character Brief
Name: FERO
Role: The chill-est predator alive
Personality: Cocky, dry, effortless, confident, unbothered - and always a step ahead.
FERO believes energy isn't something you chase - it's something you already have. One bite before a skate session or just walking through the world like he owns it, FERO's a reminder that the strongest move is never looking like you're trying.
🔗 Full project in Recraft: https://www.recraft.ai/project/e350424f-5c7c-4e2f-829b-600a224c9981
Perfect 👍
Hey Everyone,
VYAN is a premium men's clothing and lifestyle brand that combines Indian heritage, modern craftsmanship, and contemporary self-expression. The brand believes that style is more than fashion—it is a personal statement. Every garment carries subtle stories through intricate prints, cultural influences, architectural details, modern, trendy and Gen-z vibes and refined design.
Recraft Design file - https://www.recraft.ai/project/397525fa-3e85-4126-9ff0-a00429c215de
- Character Name: Vyan
The mascot itself becomes the face of the brand.
A charismatic, intelligent, fox-inspired storyteller character that travels through different cultures, collecting patterns, stories, symbols, and craftsmanship and transforming them into modern fashion.
- Personality : Confident but approachable, Stylish and fashion-forward, Curious explorer, Playful and witty, Sophisticated gentleman
- The VYAN wordmark should communicate: Core Characteristics, Luxury, Confidence, Precision, Modernity, Masculinity, Custom geometric typography, Sharp cuts inspired by tailoring patterns, Strong vertical proportions.
Think of the sophistication of luxury fashion houses while maintaining a unique identity.
I have also attached multiple touchpoints like Mascot in real-life promotions, Stickers, Posters and stickers
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