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Hey Everyone,
VYAN is a premium men's clothing and lifestyle brand that combines Indian heritage, modern craftsmanship, and contemporary self-expression. The brand believes that style is more than fashion—it is a personal statement. Every garment carries subtle stories through intricate prints, cultural influences, architectural details, modern, trendy and Gen-z vibes and refined design.
Recraft Design file - https://www.recraft.ai/project/397525fa-3e85-4126-9ff0-a00429c215de
- Character Name: Vyan
The mascot itself becomes the face of the brand.
A charismatic, intelligent, fox-inspired storyteller character that travels through different cultures, collecting patterns, stories, symbols, and craftsmanship and transforming them into modern fashion.
- Personality : Confident but approachable, Stylish and fashion-forward, Curious explorer, Playful and witty, Sophisticated gentleman
- The VYAN wordmark should communicate: Core Characteristics, Luxury, Confidence, Precision, Modernity, Masculinity, Custom geometric typography, Sharp cuts inspired by tailoring patterns, Strong vertical proportions.
Think of the sophistication of luxury fashion houses while maintaining a unique identity.
I have also attached multiple touchpoints like Mascot in real-life promotions, Stickers, Posters and stickers
Mascot Profile, Stickers, Poster and Mascot Clothing variants
Hi Arun, I cam across your post and found the concept behind VYAN really intriguing. I admire idea of combining Indian heritage with contemporary design into a modern menswear brand. I'd genuinely love the opportunity to contribute to your vision and be a part of building it....
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Say hello to Glim! He’s a magical little guardian who specializes in gathering joyful dreams from children, turning those happy moments into sweet, magical gummies as a morning treat. Every night, as kids fall asleep, Glim awakens and flies quietly from house to house, visiting their bedrooms. Glim is a dream collector, whenever he swallows a beautiful, happy dream, his translucent jelly body glows with a vibrant, healthy warmth that keeps him strong and energized. But if he accidentally bumps into a nightmare, it zaps his magic! He turns a murky purple, and his signature ring starts to droop and melt, looking just like a gummy that’s been left out in the sun. For every beautiful dream he collects, he leaves a pouch of colorful Glim Gummies under the pillow as a sweet thank-you.
With an adorable egg-shaped body, a soft plush texture, tiny rounded horns, expressive eyes, floating jelly bubbles, and a signature glossy gummy collar, Glim is as endearing as the dreams he collects. He is a humble collector of light, ensuring that for the dreamers he visits, the night remains safe, bright, and endlessly sweet.
Concept: "The Glim Glow-Up"
The core narrative of the campaign focuses on the symbiotic relationship between children and Glim. When kids have happy dreams, they "charge up" Glim, who then rewards them with gummies.
My project on recraft: https://www.recraft.ai/project/f3be845c-59fd-4c00-ab09-5ce7a8af6e50
Sweet!
Meet PRETTIFUL ... your everyday confidence buddy. 💕
A humanoid catgirl mascot who lives above the clouds. Her sparkle
tail isn't just for looks every flick casts an affirmation into the
air, reminding you that you're already that girl.
She's sweet, playful, a little sassy, and always cheering you on.
Built for Gen-Z and Gen-Alpha kids who refuse to choose between soft
and powerful.
Her name was invented by my daughter when she was four. She smashed
"pretty" and "beautiful" together because neither word was enough on
its own. Now Prettiful is the mascot for every kid who feels the same.
Because being Prettiful was never about looking perfect.
It's about believing you already are. ✨
🔗 Built entirely in Recraft Studio: VIEW HERE
#recraftchallenge #recraft
Matches with my Cat 😍
Hard work. Consistency. Great design.
Proud to be ranked among the Top 5% of creatives on Contra. 💜
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