Hey Everyone,
VYAN is a premium men's clothing and lifestyle brand that combines Indian heritage, modern craftsmanship, and contemporary self-expression. The brand believes that style is more than fashion—it is a personal statement. Every garment carries subtle stories through intricate prints, cultural influences, architectural details, modern, trendy and Gen-z vibes and refined design.
Recraft Design file - https://www.recraft.ai/project/397525fa-3e85-4126-9ff0-a00429c215de
- Character Name: Vyan
The mascot itself becomes the face of the brand.
A charismatic, intelligent, fox-inspired storyteller character that travels through different cultures, collecting patterns, stories, symbols, and craftsmanship and transforming them into modern fashion.
- Personality : Confident but approachable, Stylish and fashion-forward, Curious explorer, Playful and witty, Sophisticated gentleman
- The VYAN wordmark should communicate: Core Characteristics, Luxury, Confidence, Precision, Modernity, Masculinity, Custom geometric typography, Sharp cuts inspired by tailoring patterns, Strong vertical proportions.
Think of the sophistication of luxury fashion houses while maintaining a unique identity.
I have also attached multiple touchpoints like Mascot in real-life promotions, Stickers, Posters and stickers
2
2
140
Hi Everyone,
Every creator, designer, developer, entrepreneur, and dreamer encounters glitches.Most people see them as errors. GLITCH sees them as opportunities. The brand was built on a simple belief: "Mistakes, Imperfections are not failures. They are unfinished discoveries." This philosophy became both the company and its mascot.
Introducing the Company : "GLITCH" - "AI-Powered Creative Companion Platform"
How GLITCH Creates Value : GLITCH is not just a mascot brand. Discover → Learn → Build → Connect → Express → Grow More than a business, GLITCH is a lifelong creator ecosystem where people continuously learn, create, and evolve alongside Glitch, the tiny pixel that multiplied into something extraordinary—proving that imperfections can become possibilities. Think: Notion + Figma + ChatGPT + Creative Coach with GLITCH as the guide.
Mascot Brief: I want to make this mascot a personality of something imperfect but have the potential to drive impossible things with a compassion, crave for knowledge to fill the gap between imperfection and perfection. A tiny piece of corrupted code that should not exist, but somehow evolved into consciousness. Instead of being deleted... it adapted, It learned, It evolved, It became self-aware anomaly, an AI companion - "Glitch"
Mascot Purpose : Most mascots represent a company. "GLITCH represents a belief." A living embodiment of : Experimentation and Try things. Everyone starts with - Uncertainty, Messiness and Imperfection
Mascot Character Archetype : Explorer, Inventor, Sidekick, Hacker, Child, Not a genius. Not a superhero. Just endlessly curious. Brand Font : I want the font to have the same personality traits the mascot is carrying thus went with pixel-perfect vector design, vintage computer terminals, DOS interfaces, early video game typography, bitmap fonts, digital corruption aesthetics. Font Characteristics: Thick geometric strokes,White typography on black background, Selective pixel cutouts and corner removals, Square terminals, Retro-tech meets modern startup branding, Playful, Hacker-inspired and Experimental
Recraft Workfile - Click here (https://www.recraft.ai/project/489d8f78-db68-43b3-a399-9b8272910b12)
1
0
108
Personal work
0
29
Personal work
0
5
Personal work
0
9
Scribbler
0
5