Meta Ad Creative Testing for Home Equity Loan CampaignsMeta Ad Creative Testing for Home Equity Loan Campaigns
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A client came back for a second set of Meta ads. Best review there is.
Home equity loans are a hard niche. People don't trust easily. So I tested 12+ concepts. One of the strongest was a simple pillow. My guess: most loan ads sell numbers, the pillow sells calm. Next round: more feelings, fewer numbers.
Natalia's avatar
Cool case!😍
Ivan's avatar
Appreciate it, thank you! 😊
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started